Privacy Policy

Last modified on July 14, 2026.

Rally is the operating system for intentional parenting, helping families turn core values, parenting priorities, and goals into clear plans, shared accountability, and consistent action. Protecting the trust families place in us matters just as much to Rally as it does to you, and this Policy outlines how we collect, use, disclose, transfer, store, and protect the personal information that flows through our products and services, along with the choices you have regarding it.

Throughout this Policy, references to Rally, we, our, and us mean Rally, Inc.’s websites (collectively, the “Websites”), mobile apps, Help Center, and other associated services we provide (collectively, the “Services”).

Please read this Privacy Policy before you access or use our Products and/or Services, so you understand how we collect, store, use, and disclose your personal information.

1. The Information Rally Collects

The information Rally collects depends on what Rally Products or Services you use and how you use them.

1.1 Information You Give Us

Creating or updating an account, purchasing or activating a Product, reaching out to us (whether through social media or our Help Center), taking part in a survey, or otherwise interacting with Rally’s Products and Services can all lead us to collect information from you, including:

• Account Information. When you create an account with us, your username, email address, real name, nicknames, date of birth, mobile phone number, password, shipping and billing addresses, and Products activated. You may also choose to provide a photo to associate with your Rally account.
• Team Information. When you create a Team in your Rally app and invite a friend or family member to join your Team, we collect their name, email address, mobile phone number, and photo if one is provided. Your friend or family member may also provide us with this information directly when they invite you to join their Team.
• Identity Verification. In certain circumstances, for instance, depending on the features of our Products and Services you use or based on your age and country of residence, we may take steps to verify that a parent or guardian has consented to the use of the Services by a child.
• Transaction Information. When you place an order for a Product or upgrade to a premium subscription, you will need to provide an email address, a first and last name, and/or a shipping address. Any payment information you provide is processed by the relevant billing and/or payment processor. We may also collect information such as which version of the Product or subscription service you are using, the date and time that you activated your account, the duration of your subscription, the data related to any subscription cancellation request, and any in-app purchases you may make.
• Optional Account Information. We may collect information when you customize features within our Products or Services (for example, within Rally, information about the wearer of a device, such as their height, weight, gender, ethnicity, race, medications, allergies, and medical conditions, including whether the individual has special needs and the category of such special needs. If you choose to create a profile, this may include the name, profile picture, weight, gender, and/or birthday.
• Feedback and Social Interactions with Us. We collect information when you provide Rally with feedback or otherwise interact with us, such as when you leave a review on our website, comment on a blog post, or when you tag Rally on a social media post.
• Other Information You Provide to Us. We collect information you provide in response to surveys about our Products or Services, any information about your friends that you provide us, such as when you purchase a gift subscription, and information you provide when seeking help from us, such as your name, email address, telephone number, mailing address, records, and technical information related to the issues you experience.

1.2 Information Collected Automatically

We and our service providers may collect other information when you use our Products and Services, such as:

• Device Information. This includes information about your device, hardware and software information, such as your mobile device identifiers, operating system, IP address, or browser information (including browser type and language preference), device make/model, Wi-Fi connection, battery status, and advertising identifiers.
• Location Information. With your consent, we collect location information, such as city or zip code, inferred from your IP address, and data from technologies like Wi-Fi and Bluetooth.
• Information Collected via Tracking Technologies. When you use our Products or Services, such as using our apps, visiting our Websites, or reading our emails, we and our partners may use a variety of technologies, including cookies, web beacons, pixels, clear GIFs, log files, embedded scripts, SDKs, location-identifying technologies, or other tracking/recording tools (collectively, “Tracking Technologies”), to collect some of the information described in this section and other information about your activity on our Services, such as links you click, features you use and actions you take within our Services, whether you open emails or click on links in emails from us, ads you view or click on, information about your activity on specific pages of our Websites, such as mouse movements and keystrokes, items browsed and/or placed in your cart, and app performance data. We may combine this information with other personal information we collect about you.

1.3 Messages and Shared Content

We collect information when you message other members of your Team through the use of our Services, and any photos or videos you send via the app to other members of your Team. With your permission, we may also access your photo or camera roll on your mobile device.

1.4 Information From Other Sources

We may receive information about you from other sources. If you connect another account to your Rally account, or sign in to your account using a third-party sign-in service, we receive information from the companies providing you these services. For example, we may receive transaction data when you link your accounts through our business partner to enable our subscription tracker feature.

1.5 Inferences We Draw

We may also derive information or draw inferences based on the other information we collect. For example, we may predict that you would be interested in certain offerings or send you certain reminders based on how you have previously interacted with our Services or your typical movement patterns.

2. Children and Teens on Rally

Rally takes extra care to safeguard the privacy of our youngest members. Our Services are meant to be used by younger members only with meaningful parental or guardian involvement and with approval where the law requires it. Rally does not knowingly collect personal information from children under 13 or under the minimum age requiring parental consent in each jurisdiction where our Services are offered (“Child” or “Children”) without obtaining the consent of a parent or guardian as required under applicable law.

If Rally learns that we have inadvertently collected personal information of a child without parental consent as required by law, we will take appropriate steps to delete this information. If you are a parent or guardian and discover that your child has a registered account with our Services or is using our Products without your consent, please alert us immediately by emailing support@rallyfamily.app.

2.1 Adding a Child’s Profile

If a parent wishes to add a member who is a Child to our Services, we request the parent or guardian provide consent as required by applicable law. The Child will then be able to participate in most aspects of Rally Services. In some instances, our Products are intended to be used by Children. By providing the Products to a Child, you represent and warrant to Rally that you consent to such Child’s use of our Products and Services and further consent as a parent to enable and permit Rally’s collection and use of the information from the Products and Services used by the Child as stated in this Privacy Policy and the Terms of Service.

2.2 What We Collect About Children and Teens

We take special precautions to collect only as much information as is reasonably necessary for Children and teens to use our Products and Services. We retain personal information of Children and Teens for as long as reasonably necessary to provide our Products and Services.

2.3 Sharing a Child’s or Teen’s Information

Rally may disclose the personal information of Children and Teens to our service providers and our business partners that offer integrated services as described in this Privacy Policy. We do not share or sell personal information of members we know to be under 18. Profile information of Children and Teens using the Service may be shared with other members of any Team they join, and Children and Teens may exchange messages with those Team members. You are responsible for monitoring your Child or Teen’s account activity through our Products and Services and for blocking or permitting location-sharing features.

2.4 Parental Controls and Requests

A parent or legal guardian may have a right to request to review or have deleted their Child’s personal information and may withdraw consent for our Products and Services to collect any further personal information from their Child. Please contact us at support@rallyfamily.app to request to review and/or delete any personal information we may have collected from your Child, or to withdraw permission for Rally to collect any additional information from your Child. We will require the parent or guardian to provide us with sufficient identification before providing access to such personal information, or acting upon such request.

3. How We Put Your Information to Use

The information we collect helps us provide, maintain, and improve our Products and Services, research and build new features, and promote what we offer, each of which is explained in more detail below.

3.1 Operating Rally

We may use information about you to:

• Provide the Products and Services to you, including a record of devices linked to our Services.
• Manage your account with us, including authenticating access, verifying identity, and keeping track of your preferences and choices.
• Personalize your experience on our Services.
• Ensure the integrity and security, and perform internal quality control and optimization of our Products and Services.
• Communicate with you about your account.
• As stated here, for informational, transactional, marketing, and operational purposes, such as account management, customer service, system maintenance, to administer promotional sweepstakes or contests, or to remind about items you browsed or left in your shopping cart.
• To process applications, transactions, and payments.
• To prevent potentially prohibited, harmful, or illegal activities, including to detect or prevent fraud.
• Provide technical support and repair errors or bugs in our Services.
• To enforce our Terms of Service and this Privacy Policy and comply with our legal requirements.

3.2 Marketing Communications

Rally may use your information for marketing purposes such as to send you emails, text messages, mobile or push notifications, or postal mailings, as allowed by applicable law, with personalized information about Rally’s or our business partners’ products and services, including special offers or features that may be of interest to you. Note: Some jurisdictions may require your consent prior to receiving promotional messages. You can opt out of these communications at any time; see below for details.

We may also use the information we collect to understand the effectiveness of our marketing campaigns. With your permission, we may also use information you provide in response to surveys about your experience with our products or services in our marketing materials.

3.3 Research and Development

We may use information we collect in order to:

• Understand how users engage with our Products and Services, including to monitor which features are popular, metrics, and trends, or to contact you to learn more about your experiences.
• Conduct individual or market research and analytics.
• Help us to optimally deliver our existing Products and Services.
• Develop new products and services.
• For research and internal analysis.

3.4 Social Media Features

When you choose to connect or interact with our Services through a Social Network, or if you use social features, the information provided to Rally via those Social Networks or social features may be used to verify information that you have independently provided to Rally and to enhance our ability to provide you with information about our business, products, and Services.

These social features are operated solely by the respective Social Networks and their service providers, and we recommend that you carefully read their privacy policies before you decide to use them. We have no control over or access to the information collected, stored, or used by such Social Networks, and the information practices of such Social Networks are not covered by this Privacy Policy.

3.5 Advertising

We work with outside partners to provide analytics, serve advertisements, and carry out related activities within our Services, and to promote our Products and Services on sites and services we do not operate. To do this, we use the information we collect about you and your activity on our Services, sometimes combined with other information we receive from third parties. We also disclose certain information, such as device and advertising identifiers and activity information collected through Tracking Technologies and a hashed version of your email, to advertising partners to select relevant ads to show you on our Services, to deliver advertising targeted to you on other companies’ sites or mobile apps, and to understand the effectiveness of advertising. You have control over our use and disclosure of your personal information for targeted advertising purposes, which you may exercise by going to the “Your Privacy Choices” link available in the Privacy section of our settings menu in the mobile app or, with regard to our websites, going to the “Your Privacy Choices” link available in the footer of the website.

4. Who Sees Your Information

Your information may be shared, by us or by you, with other Rally Services, our subsidiaries, and third parties, for the purposes described below.

4.1 Other Members of Your Team

Your personal information may be disclosed to other members of your Rally Team, including your:

• Full name.
• Email address.
• Cell phone number.
• Information about your use of our Service with members of your Team (e.g., whether you have logged in on a new device).

In addition, you may choose to disclose certain personal information (such as your name, and information about your third-party service subscriptions) to other members of Rally if you wish to benefit from certain features, or other individuals outside of Rally if you wish to benefit from certain features. You and/or members in your Team may also choose to disclose certain information about a profile in your Team (such as the name, profile picture, gender and/or birthday) to other members of Rally (or certain other individuals outside of Rally) if you wish to benefit from certain features.

Also, be aware that other members of your Team may disclose personal information you have shared with them.

If another user uploads their contact list, and you are in their contact list, we may notify that user that you are a Rally member. You may opt out of being suggested to people who have your contact information.

4.2 Public Posts and Forums

Any information or content that you voluntarily submit or post to our Websites, blogs, community forums, or to our Facebook page (or other social media pages) will automatically be available to the public. We may publicly post your reviews and comments online on our website or mobile app or link your reviews to third-party websites.

We are not responsible for any information you choose to provide on social media pages, or for any content or communications you receive as a result of sharing such information.

To request removal of your information from our website or blogs, please contact us at support@rallyfamily.app.

4.3 Vendors and Advisors

We may disclose your personal information to our vendors and consultants who help us provide our Services or who perform services on our behalf, such as accounting, managerial, technical, email, text, or chat services, marketing, research, or analytic services, fraud prevention, bot detection, web hosting, and to others that provide services or features to our members on our behalf.

4.4 Feature Partners

We may disclose personal information, including contact information, mobile device information, application analytics (including IP address and device identifiers), technical and analytical data, with business partners that provide certain features and services you or your Team elects to use through or in connection with our Products or Services, to the extent that they are available in your country or region.

4.5 Partners’ Independent Marketing

In addition to disclosures of certain personal information for Rally’s advertising purposes described above and where permitted by applicable law, we also disclose certain information, about your use of our Services to select business partners for their own uses, including to combine with other information to derive insights and analytics and use for their own monetization purposes. We do not make available your contact information (e.g. your name, email, phone number) for such purposes (but may share hashed versions of them with our partners), unless you have asked us to share with the business partner through our app. You can exercise your preferences regarding these disclosures by navigating to “Your Privacy Choices” in the Privacy section of the “Settings” page. Note: Partners listed under “Trusted Partners” have different roles in supporting Rally features and services. Where a partner uses Rally data for its own monetization purposes, you can control that use through “Your Privacy Choices.” You may also control such use by disconnecting the applicable partner data feed through “Trusted Partners,” though doing so may disable useful product features.

Where permitted by applicable law and consistent with your account settings, Rally provides certain business partners the right to commercialize aggregated and de-identified data. You may opt out of the processing of your data for those purposes by deselecting the “Your Privacy Choices” toggle within your app account settings.

4.6 Business Transfers

We may at any time buy or sell/divest the company, or any portion or combination of its products, services, assets and/or businesses. Personal information such as member names and email addresses, and other member information related to our Services, will likely be one of the items transferred in these types of transactions. We may disclose, transfer, or assign such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, or similar transactions or proceedings.

4.7 Legal and Law Enforcement Requests

We may disclose personal information to third parties (including but not limited to, law enforcement, other government entities, or civil litigants) when required to do so by law or subpoena, or if we determine (in our sole discretion) that disclosure is necessary to: (a) conform to the law, comply with legal process, or investigate, prevent, or take action regarding suspected or actual illegal activities. (b) to enforce our Terms of Service, this Privacy Policy, to take precautions against liability, to investigate and defend ourselves against any claims or allegations, or to protect the security or integrity of our site. (c) to exercise or protect the rights, property, or personal safety of Rally, our employees, members, or others.

5. Your Choices and Rights

Transparency matters to us, and we want you to have a real say in how your information is used, processed, stored, and shared.

5.1 Access, Correction, and Deletion

You may correct or modify your account information or personal information (e.g. name, email address, or phone number), or change your password by logging in to your App and clicking on the “Settings” gear icon.

You may request to access or review the information we collect or disclose about you, the categories of sources of such information, the business or commercial purpose for collecting your information, and the categories of third parties with whom we disclose personal information, or request that your information be deleted by submitting a request as described below. Please note that the information provided via the in-app links described in this section does not include technical information.

In the Rally app, you may:

• Exercise your right to Opt in or Opt out of Personalized Ads as described above. Exercise your right to Opt in or Opt out of data disclosure with Rally’s business partners for their own commercial purposes as described above.
• Request to access or delete your personal information by visiting the “Additional Data Rights” page in the Privacy section of your app account settings and selecting “Request Your Personal Information” or “Delete Your Account” to delete your account. We will process your personal information request and send a confirmation email.

You may also request the access, closure and deletion of your account by contacting us at support@rallyfamily.app with your request. Please include your full name, the email address associated with your Account, and the service you are using.

5.2 Marketing Preferences

As described above, we may send you personalized information about Rally’s or our business partners’ products and services, including special offers or features that may interest you by email, text messages, mobile or push notification, or postal mailing, as allowed by applicable law. You may opt out of these marketing communications by following the unsubscribe instructions provided in those communications, and as further set forth below. Note: some jurisdictions may require your consent prior to receiving promotional messages.

• Email Opt-Out. You may unsubscribe from receiving future marketing emails from us by clicking on the unsubscribe mechanism included in any marketing email you receive. We will process your request within a reasonable time after receipt and within the timeframes required by law.
• Text Message Opt-Out. You may unsubscribe from receiving text messages by replying “STOP”, “QUIT”, “END”, “REVOKE”, “OPT OUT”, “CANCEL”, or “UNSUBSCRIBE” to any message you receive. We make every effort to promptly process all unsubscribe requests.
• Postal Mailings Opt-Out. If you no longer want to receive postal mailing from us, you may register with the Do Not Mail service available in your country or contact our customer service team at support@rallyfamily.app and ask to be added to our do not mail list.
• Mobile Devices and Push Notifications. You may opt out from receiving mobile or push notifications from us by going to the “Settings” menu on your mobile device, clicking “Notifications” and disabling notifications from Rally.

Please note that if you opt out from receiving marketing communications from us, you may still receive non-marketing messages from us, including, but not limited to, messages from members of your family or friendship group who you invite to a Rally Team, messages related to your participation in a survey, and transactional messages such as purchase and billing receipts, renewal notices, and Service updates.

• Opt out of disclosures of this personal information to advertising and business partners by following the instructions behind the “Your Privacy Choices” section of your app account settings.
• Opt out of disclosures to business partners as described above.
• If you no longer want to continue using the Products and/or Services, uninstalling the Rally app or deactivating the device, and logging out of our Service will also stop us from collecting your location.

5.3 Web-Based Advertising Choices

You may also exercise your opt-in and opt out of the use and sharing of your personal information collected from our Websites for purposes of showing targeted advertisements on other online properties by visiting the “Your Privacy Choices” section in the web application and adjusting the toggles as applicable.

Please note these settings must be completed for each browser on each device you use and for each of our Websites separately, and will not affect App-based settings. If you clear your cookies or your browser is set to do so, you will have to exercise the choice again.

6. Protecting Your Information

Keeping your information secure is a priority for Rally. Below, we outline the steps we take to protect your personal information.

6.1 Security Practices

We have implemented appropriate standards to reduce the risk of unauthorized or unlawful access of your personal information. No security system is impenetrable, and we cannot absolutely guarantee the security of our systems and your information.

We will never send you unsolicited messages or contact you by phone to request sensitive information, such as your account ID, password, payment, or national ID numbers. Please note that the e-mails and other communications you send to us are not encrypted, and we strongly advise you not to share any sensitive information through these means.

If any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and, where appropriate, notify any impacted individuals and take steps in accordance with any applicable laws and regulations.

6.2 Your Password and Email

You are responsible for maintaining the secrecy of your password and ensuring the email address associated with your account(s) is accurate. We use your email address to contact you about service updates, changes to our policies, and account activities such as requests for your information. We recommend using a strong password unique to this service. If you believe your account has been compromised, change your password immediately via the applicable app or website.

Rally is not responsible for information or data transmitted to a third party as a result of a member providing an incorrect phone number or email address.

6.3 Fraud Prevention

To prevent the misuse of our Services by bots or other nefarious means, we use anti-bot services to ensure the integrity of our service. We use Cloudflare Turnstile, provided by Cloudflare, Inc., on our website and apps to check whether an action was performed by a human or by an automated program. To do this, Turnstile analyzes the behavior of the website or app visitor based on various characteristics (e.g. IP address, how long the visitor has been on the website or app, or mouse movements made by the member). This analysis starts automatically as soon as the website or mobile app visitor enters a part of the website or app with Turnstile enabled, and Turnstile may take place completely in the background in “invisible mode.” The information collected through Turnstile is shared with Cloudflare, which processes the information on our behalf. For more information, see Cloudflare’s privacy policy.

6.4 How Long We Keep Information

Rally retains the information we receive as described in this Privacy Policy for as long as you use our Products or Services or as otherwise necessary to fulfill the purpose(s) for which it was collected, to resolve disputes, establish legal defenses, conduct audits, pursue legitimate business interests, enforce our agreements, and to comply with applicable laws. The purposes for which we process information may dictate different retention periods for the same types of information.

7. Regional and Legal Disclosures

7.1 U.S. State Privacy Disclosures

Some U.S. states have enacted privacy laws that grant their residents certain rights and require specific disclosures (“State Privacy Laws”), including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Montana, Minnesota, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia. If you reside in one of those states, this section applies to you. This section also serves as our California notice at collection.

7.1.1 Overview of This Section

Earlier sections of this Policy already cover how we collect, use, and disclose information about you, along with our advertising practices. Certain State Privacy Laws require us to restate that same information in the sections below, in the specific form those laws require.

7.1.2 Business-Purpose Use and Disclosure

7.1.3 Personal Information Categories We Collect

• Identifiers such as your name, user name, account name, profile picture, mobile phone number, email address, shipping address, online identifiers, device identifiers, IP address, cookie IDs, mobile device identifiers, and mobile advertising identifiers. We also collect certain identifiers, such as the email address and mobile phone number of individuals you choose to add to your Team.
• Commercial information, such as Products purchased or activated, subscriptions purchased, the date and time you activated your account, duration of the subscription, data related to any subscription cancellation request, and in-app purchases. Any payment information provided is processed by the relevant billing and/or payment processor. Commercial information also includes transaction data received from our business partner at your direction to enable our subscription tracker feature.
• Internet or Electronic Network Activity information such as information about your activity on our Services, links you click, features you use and actions you take within our Services, whether you open emails or click on links in emails from us, ads you view or click on, information about your activity on specific pages of our websites, such as mouse movements and keystrokes, items placed in your cart, app performance data, and device information such as browser type and language preferences, device make/model, and Wi-Fi connection.
• Inferences (such as consumer preferences drawn from other information we collect).
• Demographic information, such as your age and gender, in connection with your account setup or if you use one of our Products.
• Attributes that may be considered “sensitive” under State Privacy Laws, including information about your race, ethnicity, or health conditions, if you choose to provide it in connection with certain Services we offer.
• Other content and information you choose to provide to us, such as customer support messages and feedback.

7.1.4 Who Receives This Information

• Other members of your Rally Team
• Service providers and advisors, such as vendors that assist us with accounting, managerial, technical, email or chat services, marketing or analytic services, fraud prevention, bot detection, and web hosting.
• Business partners that provide certain features and services you elect to use through or in connection with our Products or Services.
• Government agencies, regulators, and others as necessary for legal purposes.
• Recipients in connection with business transfers.
• Others with your consent or otherwise at your direction.

7.1.5 How We Use Personal Information

• To provide the Products and Services to you, including to record the location and movements of devices linked to our Services.
• To manage your account with us, including authenticating access, verifying identity, and keeping track of your preferences and choices.
• To personalize your experience on our Services.
• To measure interest in Rally’s Products and Services.
• To ensure the integrity and security, and perform internal quality control and optimization of our Products and Services.
• To communicate with you about your Account.
• For informational, transactional, marketing, and operational purposes, such as account management, customer service, system maintenance, to administer promotional sweepstakes or contests, or to remind about items you browsed or left in your shopping cart.
• To process applications, transactions, and payments.
• To prevent potentially prohibited, harmful, or illegal activities, including to detect or prevent fraud.
• To provide technical support and repair errors or bugs in our Services.
• To enforce our Terms of Service and this Privacy Policy and comply with our legal obligations.
• To market Rally Products and Services.
• To understand how users engage with our Products and Services, including to monitor which features are popular, metrics, and trends.
• To conduct individual or market research and analytics.
• To help us deliver our existing Products and Services optimally.
• To develop new products and services.
• For research and internal analysis.

Certain information we process is considered “sensitive” under State Privacy Laws, such as personal information of children, and, if you select to use certain features within our Products and Services, you may provide us with information about health conditions and your race or ethnicity. We process such sensitive information only with your consent, or, in the case of children, with the consent of the child’s parent or legal guardian.

As described in the Information Rally Collects section above, we collect personal information from various sources, including directly from you, automatically when you use or interact with our Products or Services, and from third-party sources.

We retain personal information as described in the How Long We Keep Information subsection above. We maintain and use de-identified information only in a de-identified fashion, and will not attempt to re-identify such information, except as permitted by law.

7.1.6 Sales, Sharing, and Targeted Advertising

TEXAS NOTICE: We may sell your sensitive personal data.

We engage in activities which may be considered “sales,” “sharing,” or use of personal information for “targeted advertising” under State Privacy Laws:

• As described above, we license certain information, including geolocation data (which is “sensitive” personal data under certain State Privacy Laws), to select business partners for their own advertising and monetization purposes.
• As described above, we also disclose certain categories of personal information to third parties to engage in targeted advertising, including to promote our Products and Services on third-party websites and to inform the targeted ads shown to you on our Services.

The table below provides more information about the information we disclose and the nature of third parties that receive it for such purposes.

7.1.7 Personal Information Categories Used for Advertising

• Identifiers (such as pseudonymous cookie IDs, IP addresses, device IDs, advertising IDs, and hashed email addresses).
• Internet or Electronic Network Activity information (such as information about your activity on our Services, links you click, features you use and actions you take within our Services, ads you view or click on, information about your activity on specific pages of our Websites, such as mouse movements and keystrokes, items placed in your cart, app performance data, and device information such as browser type and language preferences, device make/model, and Wi-Fi connection).
• Inferences (such as predictions about your interests based on other information we collect).
• Advertising and marketing partners and networks.

7.1.8 Third Parties That Receive This Information

• Advertising and marketing partners and networks.
• Social Networks.
• Select business partners that engage in advertising, marketing, research, and analytics.

We do not engage in sales, sharing, or targeted advertising using personal information about anyone we know to be under the age of 18.

7.1.9 Your Rights Under State Law

7.1.10 Opting Out of Sales, Sharing, and Targeted Advertising

You may opt out of activities that we engage in that may constitute “targeted advertising,” “sharing,” or “sales” of personal information, including geolocation data, under the State Privacy Laws. To opt out:

• Follow the instructions behind the “Your Privacy Choices” section on the Website to opt out of disclosures for such purposes on those Websites. Your opt-out choice will be linked to your browser only, therefore, you will need to renew your opt-out choice if you visit our website from a new device or browser, or if you clear your browser’s cookies.
• Follow the instructions behind the “Your Privacy Choices” link available behind the Privacy section in the settings menu of our apps to opt your account out of disclosures by Rally of your information for advertising purposes and Rally’s use of third-party information to inform the ads that you are shown on our Services. We will also treat your account as opted out of these activities if you use controls available through your mobile device’s operating system.
• Exercise your preferences with respect to disclosures by Rally of your information to certain partners for their own commercial purposes by navigating to “Your Privacy Choices” in the Privacy section for your app account settings. Note: Partners listed under “Trusted Partners” have different roles in supporting Rally features and services. Where a partner uses Rally data for its own monetization purposes, you can control that use through “Your Privacy Choices.” You may also control such use by disconnecting the applicable partner data feed through “Share data with business partners” though doing so may disable useful product features.

7.1.11 Limiting Use of Sensitive Personal Information

Using these tools to opt out will also direct us to limit our use and disclosure of your information, which we consider “sensitive” under certain State Privacy Laws.

7.1.12 Requesting Access, Correction, or Deletion

You have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. If you would like to submit a request to exercise your rights, please follow the instructions set forth above.

Alternatively, you may submit a request to exercise your rights under State Privacy Laws via email by contacting us at support@rallyfamily.app and including your account name, mobile telephone number, and the consumer right you would like to exercise. To protect your privacy and security, we take reasonable steps such as verifying your email address and specific information to verify your identity and request. For faster response time, we recommend members submit all requests through the in-app Privacy settings.

7.1.13 No Retaliation

We will not retaliate against you for exercising any of your privacy rights. Note that we may need certain information in order to provide our Services to you. If you ask us to delete your account, for example, we will no longer be able to provide Services to you.

7.1.14 Appealing a Decision

If we deny your request, you may appeal our decision by contacting us at support@rallyfamily.app. If you have concerns about the result of your appeal, you may contact the attorney general in the state where you reside.

7.1.15 Authorized Agents

If you reside in California, you may also designate an authorized agent to submit an access, deletion, or correction request on your behalf. Authorized agents must submit the request via email to support@rallyfamily.appand include a signed letter from the Rally member confirming the agent has permission to submit the request on the member’s behalf. In certain circumstances, we may need to request additional information to verify the identity of the member about whom the request is being made and/or to verify that the member has provided the authorized agent permission to submit the request. We may deny a request in the event we are not able to verify the authorized agent’s authority to act on your behalf.

If you are an authorized agent seeking to make a request to opt out of sales, sharing, or targeted advertising on behalf of a consumer, please contact us at support@rallyfamily.app.

7.1.16 Annual Metrics Report

California law requires us to compile metrics for the previous calendar year regarding consumer requests and responses. Below are certain metrics for requests we receive from all individuals (including California residents) between January 1, 2026, and December 31, 2026.

Limit (requests to limit the sharing of sensitive personal information): Rally does not differentiate between regular Opt-Outs and Requests to Limit Sharing — they are treated the same way.

8. Other Sites and Services

Our Services may contain links to websites and services that are owned or operated by third parties. Any information that you provide on or to a third-party service, or that is collected by a third-party service, is provided directly to the owner or operator of the third-party service and is subject to the owner’s or operator’s privacy policy. Please remember that when you use a link to go from Rally to another website or app, or engage with a third-party service, our Privacy Policy does not apply to those third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link on our website, are subject to that third party’s own rules and policies, and Rally is not responsible for the practices employed by those apps, websites, or services, nor the information or content contained therein.

9. Policy Updates

We may update this Privacy Policy from time to time, so please review it frequently. If we are required by applicable data protection laws to give you enhanced notice or seek out consent to any such changes, we will do so. Otherwise, changes to this Privacy Policy will be effective when posted.

If you object to any of the changes to this Privacy Policy, you must cease using our Products and/or Services and may request that we erase your personal information. Any information that is collected through your use of our Products or Services is covered by the Privacy Policy in effect at the time such information is collected.

10. Contact Information

If you have any questions about our privacy practices, this Privacy Policy, our Products, or Services, please contact us at support@rallyfamily.app.